Responsibilities:
- Manage a variety of different UA channels, ownership over specific activities
- Work closely with management on development of UA road-map
- Guide team mates on growth and innovation of various activities
- Analyze KPIs for ongoing optimization of paid acquisition to achieve volume, quality and ROI
- Data-centric role, where analytics form the foundation for strategy, optimization, goal setting
- Sharing feedback with design teams to drive strategy into the creative development of ads, brainstorming for new creative concepts etc.
- Develop new insights and process improvements for UA, analysis, and internal work-flows
- Utilize your existing network of industry peers to understand important market trends
- Collaborate with ad-mon, product, analyst, research & creative teams regularly on exciting, industry-first projects
Requirements:
- 2+ years mobile performance marketing experience – must
- Extensive experience driving growth to mobile games through paid UA channels – big advantage
- Deep understanding of the mobile ecosystem, Ad networks, exchanges, preload, CPE including tracking tools, attribution, technical integrations
- Exceptional analytical skills and experience working in a metrics-driven environment – must
- Advanced Excel skills (Pivot Tables, Vlookup, Advanced Formulas, Data manipulation) able to summarize large data sets into clear visuals
- Excellent communication skills in English, both verbal and written – must
- Exceptional Business Development skills, high emotional intelligence in order to develop close collaboration with internal stakeholders as well as external partners
- Innovative – someone who thinks outside the box, always interested in the latest trends, building their own opportunities forward
- Gamer mentality – someone who appreciates the story, mechanics and progression of various kinds of games
Feel that you are the right person for this position? Send us your CV now:
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