User Acquisition Manager


What You’ll Do:

  • Design, create, manage and optimise UA campaigns for our mobile games
  • Analyse, own and maintain the performance of our UA campaigns
  • Deep-dive into the details of ongoing performance analysis, creative & targeting A/B tests, and accounts housekeeping
  • Drive new initiatives: Connect & start business with new partners and technology providers
  • Propose, pitch and manage new marketing projects
  • Build the high-level strategy and fully execute our UA strategy, through to implementation, optimisation and reporting
  • Work directly with the Creative team to produce high-performing acquisition assets
  • Work with the Data Analytics team to improve on the reporting and optimisation efforts and scale in a smart and cost-effective way
  • Work with our external partners (Facebook, mobile ad networks, agencies, etc.) to implement efficient work processes
  • Engage in cross-functional work with the CRM team to consolidate efforts on retention and reactivation to achieve common goals
  • Draw relevant insights to feed back to the Product teams and help improve retention and monetisation metrics
  • Maintain responsibility for the success of your UA budget, measured via various KPIs such as ROAs, retention rates, and CPA

About You:

  • Excellent level of written and spoken English
  • Experience in mobile media buying as part of direct response/performance marketing team
  • 1+ years’ work experience in an online/mobile gaming company – advantage
  • Data-driven approach and analytical skills are a must
  • You must be data savvy, be passionate about Analytics and able to read & understand the data in order to draw relevant and meaningful insights
  • Deep knowledge of Excel required
  • Work experience with data visualization tools – Tableau is an advantage
  • Ability to visualize data and create digestible reports for management
  • Passion for digital marketing & video games

Feel that you are the right person for This Position? Send us your CV:

    About לירון ורסנו פרץ Liron Versano Perez 137 Articles
    LVP JOBS חברת השמה מובילה בתחום ההייטק, Ad Tech והדיגיטל. במסגרת שירותינו: כתיבה ועריכה של קורות חיים בעברית ובאנגלית הכנה ממוקדת ומקצועית לראיונות עבודה ולמבדקי הערכה ליווי אישי גם בתהליך המשא ומתן, עד לחתימת החוזה השאיפה שלנו היא להתאים בין מועמדים איכותיים שרוצים להתקבל ולעבוד במקומות איכותיים. אנו נותנים ליווי צמוד ומקצועי, כנות ושקיפות לאורך כל הדרך. תכנון קריירה בעולמות ההייטק, Ad Tech והדיגיטל.

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