Head of Social Marketing

The Head of Social Marketing will be responsible for leading and executing paid social media campaigns across a variety of platforms. This individual will be responsible for developing and implementing a comprehensive paid social media strategy that aligns with the overall marketing goals of the company.

While this position will initially be filled by a single individual, the successful candidate will have the opportunity to build and manage a team of paid social media professionals as the company's paid social media efforts grow and expand.

• Develop and implement a paid social media strategy that aligns with the company's overall marketing goals and objectives.
• Manage and optimize paid social media campaigns across platforms such as Facebook, Instagram, TikTok, and Snapchat.
• Experience in people management.
• Analyze and report on the performance of paid social media campaigns, making data-driven decisions to optimize and improve performance.
• Collaborate with cross-functional teams, including creative, content, and product teams, to ensure the success of paid social media campaigns.
• Stay up to date on industry trends and best practices in paid social media marketing.